Carol Foussat Appointed as Non-Executive Director

2nd February 2022

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Soben is thrilled to announce the appointment of Carol Foussat as a Non-Executive Director.  

Carol specialises in helping growth businesses succeed and has worked with dozens of companies to transform their businesses since 2005. Carol originally joined Soben as a Strategic Advisor in 2020 and has played a supportive role in the company’s recent growth.  

On her appointment, Carol commented: “I’m delighted to be working with a company that is so committed to growing its people and working with such a high level of professionalism.  

“Scott is an inspiring leader and I look forward to seeing the company expand its global capability in the near future.”  

Carol’s background includes corporate planning in British Steel, strategy at the Department of Trade and Industry, economic and strategy consulting at KPMG Management Consulting, business development, strategic marketing and strategy at the AA, strategy, and website creation/innovation for Centrica, working with Intrapreneurs at Henley College and leadership assessment for The Thinking Partnership.  

Carol’s achievements include setting up theaa.com 22 years ago, having responsibility for delivering 1,000,000 car insurance policies and 500,000 home insurance policies, chairing meetings with senior politicians, and assessing senior management at various companies including Virgin Media and the FSA. 

Scott Smyth, Founder and CEO of Soben, said: “I first met Carol when I completed the Business Growth Programme (BGP) at Cranfield School of Management back in 2017. 

“Carol has been involved with Soben for two years and has provided executive coaching to myself and the senior leadership team as well as being a strategic advisor to the company. 

“I’m delighted to have Carol’s assistance at Group Board level, and her vast knowledge and experience will prove to be invaluable as we continue to deliver our strategic plan.”

#teamSoben

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