New Brand Identity Launched

16th February 2022

Share this post

We are thrilled to unveil our new brand identity project that we have been working on in collaboration with the talented creatives at Studio Up North (SUN).

Soben has grown exponentially over the last couple of years and has been disrupting the construction consultancy sector thanks to our dynamic, agile, and no-nonsense approach. Our ongoing global expansion strategy is highlighted by our recent launch into Asia Pacific, and the opening of offices in both North America and Latin America last year.

An industry leading senior management team, with a proven record of accomplishment gained in both client and contracting backgrounds, has been assembled to realise our growth vision. To match these ambitions, we needed to create a global brand to power us to our future successes.

Our new brand identity brings into focus our fresh core values of honesty, bravery, dynamism, inclusivity, and introduces the new tagline ‘Shaping the future with integrity.’ The word integrity supports several aspects of our approach to business by being transparent and ethical, to not work on any projects that exploits natural resources.

The tagline has also been crafted to balance Soben’s ethos of accountability and purpose, where a strong construction message is merged with a principle of establishing and strengthening relationships with real people. Both our vision and mission statements have been redrafted to demonstrate this new direction and are given below.

Our vision: to continue to build our business with integrity: making a positive impact on the people we work with and the world we live in, through honesty, inclusivity, and purpose.

Our mission: Soben supports the world’s leading organisations, increasing certainty for their construction investments through cost, project, programme, and risk management consultancy.

Soben Founder and CEO Scott Smyth commented: “The exciting launch of our new brand identity highlights our purpose and values, and aligned with our new focus, gives me great confidence that our business will continue to go from strength to strength.

“We have made significant progress in recent times and this new brand vision, along with our dedicated team of people, will make us a force to be reckoned with.”